Paul Rand

It is a rainy day today. Perfect reading day.Recently, Paul Rand's work has been on the forefront of my mind. Combined with thoughts from Marshall McLuhan, I believe that the tension between parts of media that are mutable with the intrinsic qualities that are immutable (things that can be perceived no matter what alterations have been made by the medium) gives us our experiences. The beauty of experience is that it is so subjective. Why can we make subjective assessments when presented with minimal information? Can we make quantitative assessments in the same circumstance? In general, reading the thoughts and philosophic ideas of those masters before me has been enlightening. I have a lot to learn from their wisdom and it is exciting to find new insights nestled in the pages of an old book. Writing is definitely a beautiful way to send a message through time.